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Apple has not provided any real refresh of it’s flagship MacBook Pro since 2012! With over 4 years since such a major refresh, and positioning such a major refresh for Corporate budgets that typically require capital expenditure before the end of the calendar year, there is a tremendous amount of pent up market demand.
With such a major and overdue refresh, there will be a literal tidal wave of demand placed on corporate IT & managed service providers to support such major new assets especially with use-it-or-lose-it budgets. Apple always has well thought out strategies to these announcements, and it’s not coincidental that Apple has followed it’s IBM partnership in partnering with Deloitte, SAP, and Cisco this year to support the enterprise.
This announcement carries with it innovations that have been widely known for a while. Addigy reported nearly all these innovations in Apple’s product pipeline back in June 2016. There is however a myriad of contradicting rumors, and we’ll break-down the Expected vs Strategic + Speculation:
Strategic + Speculation
The refresh is significant enough of a change, but we see a tidal wave of business & enterprise services setup to provide a fleet of pent up demand for Macs in the market. To see how Addigy can help you manage so many new Mac assets, please subscribe to our upcoming Webinar: